This depends. Our business’s have a heavy portion of revenue coming from google shopping also known as PLA. We have 14MM unique sku’s that we sell so efficiency in google shopping is key. That’s why we built our own software in house as most of the 3rd party stuff could not cut it or compete.
When I said it depends, its because not everyone can afford the CoS (cost of sale) that may come with your territory, especially if you are a small seller. You may be competing with others who are outbidding you on clicks or you tend to spend a lot.
Through our consulting, we have noticed a lot of agencies who take on PLA’s or CPC do not pay attention to CoS very closely and a lot of times just have 1 bid. The other reason it may not work for you is if you cannot afford to manage it.
To do PLA/Google Shopping right, you have to adjust bids constantly and look at performers, understand trends and overall keep a very close eye on it. If you do not have the time nor can hire someone on to manage it for you, then it becomes a bit pointless to do.
Feel free to reach out if you need help.
About Author
Edward Richter
15 years in ecommerce with 5 exits ranging from industrial goods, electronics, home & garden as well as power equipment with a heavy amount of revenue focused on Amazon.
About 10 years ago, my electronics dot com began to grow our Amazon presence. We went from doing 10 orders per day to 1000 on Amazon within just a few months. All that growth was great, however, we found that keeping up with Amazon’s strict rules of ODR and upkeeping 95%+ feedback was hard.
Over the last decade, our focus has always been customer service in all of my retail companies, and while I welcomed Amazon’s strict rules and SLA’s, it was still a challenge to get to 99% error-free orders based upon Amazon’s ODR metrics.
We began to build parts of our team that would focus on reducing negative feedback, claims etc, but there was always those cases where the feedback or claim was not fair and not warranted. Sometimes a product claim vs. our service etc. In the beginning, it was easy to tell Amazon something was wrong and they would fix and remove the feedback. As time went on, especially in 2018, it became near impossible.
This is where FeedbackFixers was born. We have built and perfected a process in house through a decade of feedback experience as an FBM retailer for working with unpleasant feedback. Our passion is to service the customer, but it is also to make it fair and give the ability to small business’s to succeed on Amazon with our amazing service.
