As Emily Brown suggested, make the very most of your existing traffic. All too much time people look at the traffic they are not getting, but the answer lies in who is converting.
Here is a fun one that we just discovered. Look at your conversion rate of people who visit your site and use search vs. those who do not. I think you will find a big conversion difference. We found that those who use search on our site are 6x more likely to buy than those who don’t.
So my tip is: Identify what converts today and how, and then apply the improvements in that space.
For us, improve search, get that 6x to 10x.
Tada!
About Author
Edward Richter
15 years in ecommerce with 5 exits ranging from industrial goods, electronics, home & garden as well as power equipment with a heavy amount of revenue focused on Amazon.
About 10 years ago, my electronics dot com began to grow our Amazon presence. We went from doing 10 orders per day to 1000 on Amazon within just a few months. All that growth was great, however, we found that keeping up with Amazon’s strict rules of ODR and upkeeping 95%+ feedback was hard.
Over the last decade, our focus has always been customer service in all of my retail companies, and while I welcomed Amazon’s strict rules and SLA’s, it was still a challenge to get to 99% error-free orders based upon Amazon’s ODR metrics.
We began to build parts of our team that would focus on reducing negative feedback, claims etc, but there was always those cases where the feedback or claim was not fair and not warranted. Sometimes a product claim vs. our service etc. In the beginning, it was easy to tell Amazon something was wrong and they would fix and remove the feedback. As time went on, especially in 2018, it became near impossible.
This is where FeedbackFixers was born. We have built and perfected a process in house through a decade of feedback experience as an FBM retailer for working with unpleasant feedback. Our passion is to service the customer, but it is also to make it fair and give the ability to small business’s to succeed on Amazon with our amazing service.
