Lets just break this down into the needs to stay relevant:
- Complete Data Fields. Ensure you have all parts of your data feed submitted.
- Custom Fields. Create custom fields in your data set and populate them with relevant info
- Unique Titles. Titles have to include the same as what you would want in an H1 tag and 70 characters long. Don’t half ass this. Rich titles that stand out (You may be grouped for a lot of product so it may not matter as much)
- Reviews. You will need lots of reviews to stand out. The more reviews you have, the higher you will rank in theory. So do good by your customers.
- Bidding strategy and groups. Far too many people just build one group and put one bid for all. You have to be strategic and do it by brand, category or even down to the sku. I suggest hiring someone if you have over 1000 sku’s and are in a competitive space. Luckily, you can message me as we consult for Google Shopping.
- Freshness of data. You need to upload daily or hourly. Don’t wait 30 days to upload new data.
- Shipping settings. Ensure your shipping settings reflect what you are charging. Don’t game the system to show the customer less before he goes onto your site to find it being more. You will lose customers and could get kicked off.
That should cover the bulk of what you will need to do well. Feel free to contact me for help or consultation.
About Author
Edward Richter
15 years in ecommerce with 5 exits ranging from industrial goods, electronics, home & garden as well as power equipment with a heavy amount of revenue focused on Amazon.
About 10 years ago, my electronics dot com began to grow our Amazon presence. We went from doing 10 orders per day to 1000 on Amazon within just a few months. All that growth was great, however, we found that keeping up with Amazon’s strict rules of ODR and upkeeping 95%+ feedback was hard.
Over the last decade, our focus has always been customer service in all of my retail companies, and while I welcomed Amazon’s strict rules and SLA’s, it was still a challenge to get to 99% error-free orders based upon Amazon’s ODR metrics.
We began to build parts of our team that would focus on reducing negative feedback, claims etc, but there was always those cases where the feedback or claim was not fair and not warranted. Sometimes a product claim vs. our service etc. In the beginning, it was easy to tell Amazon something was wrong and they would fix and remove the feedback. As time went on, especially in 2018, it became near impossible.
This is where FeedbackFixers was born. We have built and perfected a process in house through a decade of feedback experience as an FBM retailer for working with unpleasant feedback. Our passion is to service the customer, but it is also to make it fair and give the ability to small business’s to succeed on Amazon with our amazing service.
